The Three Characteristics of Compelling Content

If you had to choose between a dying community that’s on life support or a thriving community filled with members who generously share their knowledge and time with other members, which community would you want to lead?  

You’d choose the second option. You may have even tried to build a community and found yourself frustrated when after all of your hard work, you only had a few members. Now you’re wondering what makes the difference between a dying community and a thriving one. 

Compelling content is what makes the difference. When you regularly create compelling content and share it on your blog and with your email list, then your community will begin to flourish. Here’s what sets compelling content apart from ho-hum content:  

Compelling content serves a need. 

The best content meets a real need for your audience and connects with their problems. For example, if you’re a wellness coach that serves busy moms, then you know your clients struggle with making food that’s quick to prepare while still being nutritious.  

You could take this information and create a blog post about twelve healthy meals busy moms can make in their slow cookers. You could also share tips on how to use a food processor or blender to cut down on time spent in the kitchen. Once you identify a problem your clients are struggling with, create content that offers solutions.   

Compelling content has your personality. 

You know what problem your content is going to address and you have a few solutions to offer your audience. Now, it’s time to get started creating content. You may be tempted to share your solutions in a bland way.  

Many solopreneurs and bloggers struggle with letting their personality shine through their content. But the best content has your voice and style. Your unique style is your best asset. It attracts your audience and makes them think they’ve finally found a leader they’ll love following.  

Compelling content inspires readers to take action.  

When someone has finished consuming your content, they should feel compelled to do something. It might be to buy your product, like your Facebook page, join your email list, or share your content on social media.  

But don’t leave this step up to your readers or listeners. Include a call to action at the end of your content. Ask readers to take one small step, like joining your email list or liking your Facebook page. You want to keep it simple here. Don’t ask listeners or viewers to take multiple steps or you’ll overwhelm them. Stick with just one call to action. 

Compelling content is essential if you want to build a thriving community. When you regularly offer awesome content, your community will begin to trust you and look to you for guidance.   

If you’re looking for a community that will help move your business forward monthly, check out Momentum Monthly.