Kelly

You’ve created a valuable product you know your community will enjoy. But before you launch your new product, take a moment and think about your upsell option. Upsells are products and services that you can add-on to your offer to make even more income. There are several types of upsells that you can create.  

Product Bundles

After you’ve created your product, consider other products your customers might want. For example, you’re selling a video series that teaches your customers how to DIY their WordPress websites. A good upsell might be a bundle of plugins that automatically backup your customer’s site and protect it against hackers. 

Keep in mind that you can use white label products to create your bundle. You could combine the Keeping Your Website Safeguarded and Persuasive Copy Writing Basics packages from White Label Perks to create a bundle quickly and easily. 

Memberships

Memberships work well for on-going or long-term products. If you’re launching an e-course about getting started with an online business, then a membership where newbies can grow together is a great idea. But if your project is designed to be short-term like ’21 Days to Growing Your Instagram Followers’, then you may not want to offer a membership option. 

Group Coaching

Group coaching allows many people to benefit from your coaching at the same time. You might offer group coaching by hosting weekly webinars where members check in or you might have a Facebook group where you upload new content each week. 

One thing that attracts members to group coaching is it gives them a sense of community. Members don’t feel like they’re alone in trying to build a business. Plus, they have a safe place where they can ask questions and make connections with other members. You may want to emphasize these points when offering group coaching as an upsell. 

Private Coaching

Private coaching allows you to give one person your full attention. It’s a good upsell for community members that feel stuck or trapped where they are. Let them know that with your personal help, they can overcome their obstacles and build the business or life of their dreams. 

You do need to put a higher price tag on private coaching. This higher cost should represent the value that your clients get out of working with you. If all of your clients go on to hit six figures within a year of coaching with you, you should charge a premium price.  

But there might be situations when you want to work with someone that can’t afford your services or at least, this person can’t afford your services all at once. If you want to, as part of your upsell, you could offer a payment plan. Don’t think of it as making your services less valuable, but rather making them more accessible.  

Whenever you offer coaching as an upsell, be sure to gather some client testimonials. You’ll want to display these on your sales page. Proudly show your potential customers how much your clients lives have changed as a result of working with you. 

Remember that not every customer will buy your upsell. They may not have the money or they may only need your front end offer. Don’t be afraid to experiment with one or two upsells to see which ones your community likes best. 

Are you ready to move your business forward and into the next phase and have an experienced Coach on your side as you do it? Check out Momentum Monthly.

You may think that once a customer has purchased your product, the selling process ends. But that’s not true. At least, it’s not if you want to make more profits while still helping your customers achieve their goals. Selling is an on-going part of building your business. 

A purchase is usually a sign your customer trusts you. If your product or service has been valuable to her, she’ll be excited to hear about other products or services you promote to her. That means you can easily earn repeat income by adding relevant promotions within your products. Here are a few places where you can and should add promotions… 

Customer/Member Access Area

If you have a forum or member area, you can use it to recommend related products your clients and customers might like. If you have a membership site for bloggers, then promoting a top-notch hosting service would be a smart idea. You could also promote a premium WordPress theme package or recommend a website security service to prevent hacks. 

Keep in mind that you can switch out different promotions until you find the ones that your members want the most. You might find that your membership loves theme recommendations but doesn’t really care about hosting options. Knowing this, you’ll focus more on finding premium themes to promote, instead of hosting. 

Customer Product Delivery Pages

Have you ever gone grocery shopping when you were hungry? After you added that first bag of cookies to the cart, it got easier to add more and more junk food. That’s because your wallet was already open and you were hungry. 

Your customers are the same way. Once they’ve spent some money with you, they’ll be willing to spend even more. You can use this to your advantage by recommending products or services on your product delivery pages. 

But keep in mind these products need to be relevant. If you’re selling a course on email marketing, then suggest a mailing list service you love. When a customer sees this recommendation, she’s more likely to act on it now because she needs it. 

The ‘What Now?’ Page

You put together a few suggested items on your product delivery pages and you’re feeling good. But don’t stop there, take a look at the product you’re selling. Consider adding a ‘what now’ page to your course or report.  

The ‘what now?’ section lets you tell your customers what to do next. It’s also the perfect place to suggest more products or services. If your course was about landing clients, then you might suggest that your customers sign up for an appointment booking service. You may also want to encourage them to use an online accounting software like FreshBooks, which makes it easy to bill clients.  

Checklists

Another way to recommend relevant promotions is to include a checklist with your product. You can include it at the end of your transcript, PDF report, or webinar. A checklist for a product about sales copy could include an affiliate link to a selling platform like JV Zoo. 

Don’t be nervous about giving your customers affiliate links to other products. As long as the product or service you’re suggesting is high quality, your customers will be grateful for the recommendations. 

Are you ready to move your business forward and into the next phase and have an experienced Coach on your side as you do it? Check out Momentum Monthly.

Affiliate marketing is a great way to add more profits to your business. You can promote someone else’s product or services and get paid for it.  

You don’t have to do any of the heavy lifting. You don’t have to create a product. You don’t have to set up a sales page. You don’t even have to deal with customer service issues. All you do is share your affiliate link with your community and enjoy the recurring income that comes in. 

Of course, that doesn’t mean that you should just pick any old affiliate program and start promoting like crazy. You want to be strategic about who you promote and why.  

Vet Product Creators

Your community will view the products and services you promote as a reflection of your business. If you promote spammy products or link to a product creator that doesn’t care about customer service, your community will blame you. They’ll lose faith in you and without that customer trust, you don’t have a business.   

Take the time to carefully review each person you plan on promoting. Make sure they share your ethics and sincerely want to help your community grow. Check forums and groups where they hang out. Are they providing valuable information? Do they interact with other members? Are they treating everyone with respect and kindness? 

Pick Relevant Products

The products you promote need to be relevant to your niche. If you’re a business coach, then don’t send your list a promotion for a dog training course. Your community isn’t looking for that information from you. They want your business expertise. 

If possible, you should take the time to personally review products you’d like to promote. This will allow you to promote the product confidently or you’ll discover the product isn’t what your community wants after all.  

Once you’ve scanned a few products and become familiar with the product creator, you don’t have to review everything they release. By this point, you have enough information to know that they’ll care for your community as if it were their own. 

Amazon Links…To Skip or Not?

When it comes to affiliate marketing, some solopreneurs and small business owners recommend placing Amazon links around your site. But Amazon commissions are usually tiny. In most categories including business supplies, you have to sell thousands of products in order to make a decent profit…but that doesn’t mean you shouldn’t include an Amazon link.

The only time you really want to promote Amazon product is if the product is truly serving the needs of your customer. For example, a customer asks you what headset to buy for their new podcast. Link them to the headset you love using with an Amazon affiliate link.

Affiliate marketing is not only fun, it’s profitable and gives you the chance to connect with other product creators. But always put the needs of your community first when promoting any product or service. 

Are you ready to move your business forward and into the next phase and have an experienced Coach on your side as you do it? Check out Momentum Monthly.

You have a product or several for sale. You’re making a good profit and the feedback you’ve heard from your customers has been positive. You love serving them and they love what you’re doing.  

But you have a nagging feeling that you’re still leaving money on the table. You know of other products or services that your community would love. You just don’t know how to share these resources. After all, your customers have already purchased one thing from you already. Do they really want another offer from you? 

The answer in most cases is yes. Once customers have spent money with you, it’s a sign that they trust you. They believe in you and if your original product was good, then they’ll want to grab the next product you recommend. 

Don’t Build New Wells

Some solopreneurs and small business owners focus on selling one product to one customer at a time. But that’s not an effective way to run your business. 

Imagine this: you’re thirsty so you dig a well. Once the well has been dug and built up, you fill a glass of water and take a few sips. You’re tired and the water is refreshing. 

But when you’re thirsty again, you don’t go back to the same well—you start trying to build a new one. That’s what it’s like when you try to find a new customer for each sale. This approach is exhausting, and it creates a lot of extra work for you. 

Serve Your Community with Many Products

No one product can meet all the needs of your community. It’s just not possible. That’s why it’s smart to have a product line and promote products or services from others, too. This allows you to meet the needs of your tribe without being drained as you try to create everything yourself. 

For example, most customers don’t want or need a comprehensive product on all the social media networks. Instead, you could create a small resource on how to advertise on Facebook. If your customers enjoy it, you could promote a Twitter guide that another solopreneur is selling. By doing this, you serve your community while also increasing your potential income.  

Listen to What Customers Say 

When it comes to figuring out what your customers want next, take a moment and review some of the feedback you’ve received. Did your customers love your course on WordPress but get bogged down in the module about backups?  

That’s a potential need in your market that you could fill. You could recommend a WordPress backup plugin through an affiliate link or promote the services of a WordPress designer that you trust. The more you listen to your community of customers, the easier it’ll become to spot products or services that they’d love.  

As long as your follow up offers are valuable and helpful, customers will continue to make purchases from you. You’ve already done the hard work of getting your community to know, like, and trust you. Now, they’re eagerly waiting to see what you come up with next. 

Are you ready to move your business forward and have an experienced Coach on your side? Check out Momentum Monthly.

A call to action is when you tell your community what to do next. When you write a sales page, you tell your customers about the benefits of your product. Then you say something like, ‘click here to buy’ or ‘reserve your spot’. But a sales page isn’t the only place you should be using a call to action. 

A call to action should be used in most of your content. If you create videos and post them on YouTube, then you probably say this at the end of each video, “Subscribe for more” or “Please like and share”. You may not realize it but these are calls to action, too. 

Why Use a Call to Action (CTA)?

Your community is overloaded with information. They may want your content or product but not know what the next step is. A CTA takes the confusion out of it. You’ve told your community exactly what they need to do to get the results you’ve promised. 

In some cases, you may want to add extra urgency to your CTA. This can prompt your community to take swift action. For example, instead of saying, “Reserve your spot”, you might say, “Reserve your spot today before the webinar seats are gone”.  

You can also add urgency by making an offer time sensitive. You could say, “Lock in this deal before the price doubles on Friday”. If you make time sensitive offers, it’s important that you stick to your promises. Otherwise, your community will stop feeling the urgency when you overuse these CTAs. 

Now, that you know how CTAs work, there are a few key areas where you should use them. By using them in these places, your community is more likely to follow through and complete the action.  

Thank You Pages

A member of your community has signed up for your newsletter or purchased one of your products. You have a ‘thank you’ page in place. But make sure you use it to your full advantage. You could say, “Check your inbox for your login information” or “click the link in the email to complete your registration”. 

Follow Up Emails

Include CTAs with follow up emails. For example, if someone has just purchased your e-course on video marketing, tell them to follow you on YouTube for more video tips. You can also use follow up emails to make additional sales. You could email the buyer of your video course a short review of the camera you use to film your videos. Then tell them to “click here to see the specs” and include an affiliate link. 

P.S. Messages

Many of your subscribers won’t read your full message. They’re too busy so they’ll scan your email instead. One area most subscribers will pay attention to is the ‘P.S.’ section after you sign off. That makes the ‘P.S.’ area an ideal place to put your CTA. For example, you might say, “Click here to get your guide to Twitter advertising”. 

Keep in mind that you shouldn’t use multiple CTAs in the same place. At the end of a blog post, don’t ask your readers to subscribe to your mailing list, buy your product, and like your Facebook page. Instead, pick one action and ask your visitor to complete it. That’s the best way to use a call to action. 

Are you ready to move your business forward and into the next phase and have an experienced Coach on your side as you do it? Check out Momentum Monthly.

If you had to choose between a dying community that’s on life support or a thriving community filled with members who generously share their knowledge and time with other members, which community would you want to lead?  

You’d choose the second option. You may have even tried to build a community and found yourself frustrated when after all of your hard work, you only had a few members. Now you’re wondering what makes the difference between a dying community and a thriving one. 

Compelling content is what makes the difference. When you regularly create compelling content and share it on your blog and with your email list, then your community will begin to flourish. Here’s what sets compelling content apart from ho-hum content:  

Compelling content serves a need. 

The best content meets a real need for your audience and connects with their problems. For example, if you’re a wellness coach that serves busy moms, then you know your clients struggle with making food that’s quick to prepare while still being nutritious.  

You could take this information and create a blog post about twelve healthy meals busy moms can make in their slow cookers. You could also share tips on how to use a food processor or blender to cut down on time spent in the kitchen. Once you identify a problem your clients are struggling with, create content that offers solutions.   

Compelling content has your personality. 

You know what problem your content is going to address and you have a few solutions to offer your audience. Now, it’s time to get started creating content. You may be tempted to share your solutions in a bland way.  

Many solopreneurs and bloggers struggle with letting their personality shine through their content. But the best content has your voice and style. Your unique style is your best asset. It attracts your audience and makes them think they’ve finally found a leader they’ll love following.  

Compelling content inspires readers to take action.  

When someone has finished consuming your content, they should feel compelled to do something. It might be to buy your product, like your Facebook page, join your email list, or share your content on social media.  

But don’t leave this step up to your readers or listeners. Include a call to action at the end of your content. Ask readers to take one small step, like joining your email list or liking your Facebook page. You want to keep it simple here. Don’t ask listeners or viewers to take multiple steps or you’ll overwhelm them. Stick with just one call to action. 

Compelling content is essential if you want to build a thriving community. When you regularly offer awesome content, your community will begin to trust you and look to you for guidance.   

If you’re looking for a community that will help move your business forward monthly, check out Momentum Monthly.