Happy New Year!
Each month we wade through the ‘noise’ (all the content out there), so you don’t have to do it, and bring you five pieces of content we think are worth checking out!
Here are this month’s five pieces of content we think you’ll enjoy:
1. Dan & Rachel give us a checklist for some “first” day of the year blogging tasks.
This list isn’t necessarily geared towards a great website, but #1, #16 & #17 are three items that are website specific and good reminders to make sure we’re doing them.
Read Here: First Day of the Year Blogging Tasks
2. Thrive Themes Explains Microblogging and That Sometimes Less Is More.
When it comes to microblogging, Thrive Themes says it best:
… (microblogging) has a lot to offer your online business and your audience if used for the right reasons.
Whether you’re familiar with microblogging or not, Thrive Theme explains it as well as both the pros and cons of it.
Read Here: Microblogging: Short, Sweet and Not a Tweet
3. Marie-Claire Ashcroft reminds us to be real in our content.
This is an oldie but goodie from Kelly’s podcast archives! Kelly says:
My conversation with Marie-Claire Ashcroft turned into the most amazing session about being real in your content. It isn’t every day I meet someone who is this willing to be vulnerable. I loved talking with her about how she is creating content that matters.
4. Emily Conley helps us write better about pages (with 3 must haves).
The one page that most people get tripped up on is their about page! Emily says:
Oftentimes people don’t know where to start or what to even include about themselves, so instead they implement the advice to “make it about your client”, usually taking it too far. While yes, you do want some of your About Me Page to be about your clients and their needs, it shouldn’t be ALL about them. When writing an About Me Page, you really should include some information about you (crazy right?!).
Read Here: How to Write An About Me Page: 3 Must Haves
5. Karon Thackston reminds us why marketing storytelling works so well !
If you’re looking for a way to increase conversions (aren’t we all?), it’s all about storytelling and Karon immediately reiterates that:
Storytelling can increase conversions by a whopping 30%, according to Search Engine Watch.
Head on over and read Storytelling Statistics: Why Marketing Storytelling Works So Well where Karon shares stats that prove how well storytelling works in marketing.
That’s it for this time around and now it’s your turn! Leave a comment below and let us know what great content you’ve come across.