What Will You Embrace This Year?

At the end of each year, Jenna always made lengthy lists of New Year’s resolutions. She wanted to improve her life but come February, she would abandon her list and promise that she would get around to her resolutions later. This created a cycle of guilt and shame that followed her year after year.

Finally, Jenna shared her frustrations with her neighbor, Renee. That’s when Renee shared that she doesn’t use resolutions because they can be exhausting and overwhelming. “Instead I pick a theme for each year,” Renee explained, “A theme is all about embracing joy and being more intentional with each year of your life.”

Renee isn’t the only one that prefers to choose a theme for the upcoming year. So do these smart women…

The Year of Creativity

Rebecca had a good job that she enjoyed. But she wasn’t feeling fulfilled and she didn’t know why. She was thinking of switching careers when she went to stay with one of her girlfriends for a weekend. While there, she helped her girlfriend, a single mom, with some quick and creative renovations.

That’s when she realized her life had been missing creativity. It wasn’t that she wanted a different job—she just wanted more imagination in her life. Each month, she picked a hobby that allowed her the space to create.

The Year of Yes

Shonda Rhimes didn’t realize she’d been stuck in her ways until a relative asked her to do something fun. When she declined, she was told that she spent most of her time saying ‘no’ to opportunities.

The conversation opened her eyes and she decided to open herself to more possibilities. This sparked what she now calls her “Year of Yes”. She even wrote a book about the experience and you can find it here.

The Year of Self-Care

Delaney had spent years putting herself on the back burner. It took a serious health scare in December to make her take a hard look at her priorities. She knew she had to make a change.

So, she decided that her theme for the upcoming year would be self-care. She hired a counselor to help her tackle her emotional eating. With the help of a friend, she updated her wardrobe so she felt confident about her appearance.

There are so many different ways to set a theme for the New Year. Your theme could be about what you want to add (like creativity) or what you want to remove (like stress or emotional eating). Remember, there’s no right or wrong theme. Pick one that speaks to you and lean into it!

A great way to come up with a theme for the year? Pick a word…

Pick A Word

So you’re trying to choose a new word for the upcoming year. You want something that captures all of your hopes, dreams, and inspirations for the New Year. If you’re struggling to choose a theme, it can be helpful to think of one word or phrase. Here are three reasons you might want to consider this method:

One word or phrase invites simplicity.

There’s something about a brand new year that encourages you to become an overachiever. You plan to start a fitness regimen, get a new job, find love, get out of debt, eat healthy, spend more time with loved ones, go back to school, or any number of other goals.

But having just one word or phrase to guide you can simplify your resolutions. Not only does this decrease stress, it also makes it easier to focus. You’re more likely to achieve big things when you’re not feeling pressured to do it all.

One word or phrase challenges you to be intentional.

It’s easy to think of resolutions like a dessert bar filled with cakes, candy, cookies, ice cream, and other goodies. You want one of everything, so it’s easy to load up on the things you think you’re supposed to want.

But what if you flipped the script? What if instead of trying to take a bit of everything, you just picked up one decadent dessert like a creamy cheesecake topped with a sweet cherry glaze or a slice of melt-in-your-mouth peach cobbler? What if you embraced the sweetness of now with a simple choice?

One word or phrase shifts your focus.

It’s easy to fixate on what you don’t like about yourself or your life. For example, if you’re in a bad situation that you can’t change, you may keep throwing around the word “stuck”.

But choosing one word to embrace can shift your focus. What if you used the word “purpose” to remind yourself that there’s a purpose for the situation you’re in? Or what if you chose the phrase “this too shall pass”?

A lot of creative people enjoy choosing a single word to act as focal point. Elizabeth Rider has a blog post with a list of words you might want to consider. Gretchen Rubin shares the words she and loved ones have used in the past few years on her blog.

Regardless of what word/theme you pick, just have fun and enjoy doing it!

 

Choose a Mentor

Picking a theme (or you can choose a word(s) too) for the upcoming year is a great way to kickstart the next 365 days. But don’t stop there. You also want to choose a mentor. A mentor is someone that motivates you to keep pushing yourself and upping your own game. Here’s how to pick the best mentor for your upcoming year…

Who Inspires You?

Start by thinking about who regularly inspires you. Maybe it’s the speaking coach that’s crushing it with her products or the crafty mom who turned her blog into a thriving business that supports her family.

It’s OK if you choose a mentor in a different niche. For example, you may choose a mentor who sells makeup online, even though you’re a brand designer for local businesses. Just because you’re in separate industries, it doesn’t mean you can’t be influenced by her.

Why Do They Inspire You?

As you consider who might be a good mentor, ask yourself why certain people inspire you. It may be they have something you want like a big business, a good marriage, or a great sense of style. It could also be something they already are like an artist, an entrepreneur, a speaker, or a novelist.

Getting clear on why someone inspires you is important. Once you know, you’ll understand yourself better and what it is you want to create more of in your own life.

How Can You Learn from This Mentor?

You can begin learning from your mentor right away. Read her blog and sign up for updates. Listen to her podcast episodes and take notes on the nuggets of wisdom that capture your interest. Follow her on social media and check in on her profile a couple of times a week.

Study what works for your mentor and what doesn’t. Pay attention to how she structures her time and uses her energy. Note her goals and see how she reaches them and what she tools she uses along the way.

How Will You Engage with Your Mentor?

As you’re learning from your mentor and soaking up her wisdom, don’t forget to engage with her. Comment on Facebook or reply on Twitter. Let her know how much you appreciate the fact that she’s sharing her journey.

Look for ways you could hang out with her, whether online or in a virtual space. Sign up for her webinar or attend the conference she’s speaking at. Watch her livestreams on Facebook or try to take her courses.

Finding a mentor doesn’t have to be hard or complicated. In fact, there’s probably one or two women that you already admire and can learn a lot from!

And you can take it a step further – hire a coach!

Hire a Coach

Growing into your best self isn’t always easy. It usually requires hard work and discipline. That’s why having a coach by your side can be so helpful. You have someone that understands what you’re doing and pushes you to achieve your goals. But before you hire the first coach you meet, keep these four tips in mind:

Consider a Specialty Coach

There are many kinds of coaches and often, a coach will specialize in an area like spirituality, health, business, or relationships. The advantage of choosing a specialty coach is that she spends most of her time serving people just like you. This means she’ll already know the best tools and methods for helping you achieve your goals.

However, it’s important that you don’t try to change your whole life by taking on 15 different specialty coaches. You’re likely to be overwhelmed. Instead, pick one area of your life that you want to change this upcoming year and focus on that.

Know What You Want to Tackle

What is that one goal that if you achieved it, your whole life would improve? Maybe it’s your finances or your health or your marriage. Whatever that area is, think about what you want to accomplish.

If you want to change your finances, maybe your big goal is getting out of debt and creating an emergency fund. If it’s your health, maybe your big goal is to move from consuming highly-processed foods to eating organic foods that nourish your body.

Remember, your coach can’t create a goal for you. She can help you refine your goal so it fits with your values and honors who you are. But you’re likely to get more out of your coaching sessions if you already know your destination.

Take Your Time

Don’t rush to hire a coach just because another year is starting. Choosing the wrong coach is like buying a pair of shoes that are too small. Yes, you can still get where you want to go but the journey will be painful and kind of miserable.

You want to take your time and choose a coach that’s a great fit for you. A coaching relationship should stretch you a little (just like those new heels) but it should be a fun experience that fills you with confidence!

Get a Coach who asks Hard Questions

Make sure you find a coach who challenges you. A good coach doesn’t just give you the tools to succeed. She also mines deeper, looking for hidden mindset issues that are holding you hostage and keeping you from accomplishing your goals.

You also want a coach who won’t let you off the hook or accept your excuses. You want someone that’s going to make you accountable and follow up with you on how your progress is going.

When it comes to choose a coach, don’t settle. Keep searching until you find a coach that you really connect with and that challenges you to be the best version of yourself.

Starting a Facebook group lets you connect with your customers in new and exciting ways. You can create Facebook Live videos and encourage members to respond with a video of their own. You can start conversation threads and get feedback from your members within just a few minutes. But before you create your own group, pause and ask yourself these questions:

What’s The Purpose of My Group?

Before you start a group, it’s smart to think about why you want this group. What are your goals for it? What impact do you want to have on members?

A group that’s started to attract potential customers and turn them into satisfied clients is going to have a different atmosphere than a special insider’s group that’s only accessible to people you’ve worked with.

How Much Privacy Should My Group Have?

Currently, Facebook has three different ways of categorizing groups. Public groups are groups where anyone can see the content as well as the members. Closed groups allow for more privacy. With closed groups, anyone can see which Facebook users are members but they won’t be able to view posts unless they join, too.

Private groups are invisible. No one will know a private group exists if they aren’t invited to join. This can be helpful if the purpose of your group is to get feedback from a select group of users or you want to discuss sensitive information, like details about your upcoming products. However because of the nature of private groups it can be hard to grow them beyond a few members.

What Will the Guidelines Be?

Every group needs guidelines about behaviors that are acceptable and those that aren’t. Some group creators don’t want members to post about controversial topics like politics or religion. Other group creators don’t care what’s discussed as long as the conversation is civil and members are respectful of each other.

Regardless of what topics are acceptable, don’t rule your group with an iron fist if at all possible. You want to guide and create a great culture, but members won’t respond well to you acting the dictator. Doing this can actually cripple your group and make members think poorly of your brand.

Be sure to protect your members from spammers. Nothing’s worse than a thriving Facebook group that’s been invaded by spammers! As a group creator, you need to personally vet every new member of your group. Only allow people who are genuinely interested in your niche to become a member. It’s your job to protect your members and guard them from sleazy spammers.

Stay positive as you start your group. Remember that the energy starts with you and a few bright, super-engaged members. Ask a few people you trust to partner with you in setting the tone and pace of new discussions. Then your members are sure to follow suit.

How to Gain New Members

Once you’ve started a new Facebook group, it’s time to recruit your first members. You’ll want to begin by personally inviting people who will be interested in your niche. Send a private message to friends and followers that love your content. Ask them to join and give them a link to your group.

Don’t Add without Permission

Facebook groups allows for group creators to mass add their friends into the group. But don’t do this as many people view it as a form of spam and aren’t likely to stay in your group. It’s better to have a few passionate members who care about your community and want to nurture it.

Post on Your Page

After you’ve set up your group, post about it on your page. Let your followers know about your group and post a link to it so they can join, too.

Share about Your Group on Facebook Live

Take a moment to stream a Facebook Live video all about your group. Facebook Live videos are frequently promoted by Facebook, meaning even more people than you expect will hear about your new group. Don’t forget to post a link in your video description so viewers can easily click through to your group.

Ask Members to Share about Your Group

Give your members text and graphics that they can copy and paste on their own profiles. But remind members not to use Facebook’s ‘add members’ feature since it can feel spammy to some users. Instead, encourage members to reach out with a personal message to people they know are interested in your niche.

Create Exclusive Content for Your Group

One way to drive traffic from your blog to your group is to offer a free content upgrade that’s only available to members. For example, write a blog post series on organizing your home. Then create a checklist and turn it into a PDF file. Upload the checklist to your Facebook group. Include a call to action at the end of each blog post, encouraging readers to get your checklist by joining your Facebook group. This will help even more people discover your new group.

Transforming Your Facebook Group into a Community

As Facebook Groups continue to evolve, Facebook will be giving preference to groups with higher engagement rates. This means that if you want your group to be promoted by Facebook, you need to make sure you’re maintaining an active community of happy members. If you’re not sure how to delight your members, start with these tips:

Encourage Introductions

Be sure new members are participating soon after joining. You can do this by welcoming the new member. Be sure to tag them in the post so they see it. In your welcome post challenge the new member to make an introduction. Help them do this by asking them a question related to your industry. For example, if you run a knitting group, ask new members, “How did you get started knitting? What do you do with most of your knitted creations?”

Questions like these give new members a way to quickly connect with existing members. Your introduction questions may even lead to some great conversations.

Set a Content Schedule

If at all possible, you should be posting to your Facebook group once a day. Then you should check your group several times and respond to new comments, likes, or shares.

Keeping members engaged doesn’t have to be hard or time-consuming.

How to Make Your Facebook Group Thrive

A friend invited you to lunch and said it was her treat. You showed up at the restaurant and spent a few minutes in small talk. But after the drinks arrive, your friend starts with the sales pitch. She’s trying to sell you her latest product.

You feel trapped. It’s not that you mind hearing about your friend’s product. But it’s not what you showed up for. You came to spend time with your friend, not to spend time with an advertisement.

Unfortunately, this scenario plays out for thousands of people on social media. Maybe you’ve experienced it, too. You joined a group around a common interest and you wanted to discuss it with other people. But instead, all you’re getting is a string of lame ads.

Avoid Spamming Your Members

Don’t make the mistake of doing this to your Facebook group. You may feel that because members joined they must be interested in your products or services. But that’s rarely the case. Most members join Facebook groups looking for community. They want to find people that love the same things they love.

So, how do you avoid becoming a walking advertisement in your own Facebook group? Simply share valuable content. Give your members actionable tips they can implement today. Post a link to a news article that affects your niche.

Interview Your Members

Another way to drive engagement in your group is to highlight your members. Pick one member a week and do a mini interview with them in your group. You can use a service like BeLive.TV to do this seamlessly with Facebook Live.

Choose to feature members that will inspire your group. For example, if your group is in the personal finance niche, then you may want to interview a member that just paid off a huge amount of debt or a member who just bought their first home. Ask fun questions during the interview and look to deliver some value, too.

In order to make your Facebook group thrive, you have to nurture it. Spend time every day growing your group and you’ll soon have an active, engaged fan base.

Focus on Serving

You can set yourself and your group apart by serving your tribe. Give your members special perks they can’t get anywhere else. For example, if your group is all about calligraphy, create a cheat sheet that covers what a beginner needs to know to get started.

Create a special report that highlights the best tools for newbie calligraphers. Include affiliate links where appropriate then share this resource with your Facebook group.

Let’s Create More Community Together! Click here to get all the details.  

It’s not really a secret what we’re going to share with you, but doing it (and doing it really well) can help turn your customers into raving fans. It’s not hard. Some of it can be set up to run automatically and other parts can be outsourced even.

Ready to know what this “secret” to turning customers into raving fans is?

It’s providing exceptional customer service – going above and beyond what customers expect. Below we’re going to share some ideas to help you go above and beyond and provide exceptional customer service.

Using Follow Up Emails and Autoresponders

When it comes to going above and beyond to provide exceptional customer service, don’t overlook follow up emails and autoresponders. These two tools are some of the most powerful ones you can use.

Welcome Your New Customer

The first email message your customers should receive is the welcome email. In this email, you’ll want to give access to the product or service your customer purchased and tell you’re her how to ask for help if needed. You could say something simple like, “Need help? Hit reply to this message and I’ll get back to you within 24 hours.”

Follow Up Promptly

You’ll want to send a follow up email about 48 hours later. Ask if your customer received everything they needed and give them a second link to download the product they bought. If they had to sign up to download their product, remind them to login with their username and password.

A third email message should be sent 10-20 days after the original purchase. If you sold an information product, ask your customer if they’ve put what they’ve learned from you into practice yet.

You can even highlight a customer that did and share how they used your product. For example, you might say, “Shannon purchased my course on affiliate marketing and noticed her affiliate earnings climb as soon as she implemented the first two lessons.”

Give a Status Update

If your customer has purchased a service from you, then you can use this email message to give an update on your project. For example, you might say, “I’ve been working on that e-book for you and I’m halfway through it. I expect to be finished by [date]. In the meantime, are there any questions you have that I can answer?”

Updating your clients about the status of your project may seem like a small thing. But it puts customers’ minds at ease and lets them know you’re still working hard.

Use Reminder Emails

If you’re selling a service, set an autoresponder to follow up after three months. Use this email to ask if you can be of any further service. This can jog a client’s memory and remind them to assign a project to you they’d forgotten about.

You can also use this reminder email to ask for a testimonial. You might say something simple like, “I enjoyed collaborating on your project. I’d love it if you’d share about your experiencing working with me in the form of a short testimonial.”

Making New Customer Phone Calls

One simple way to go above and beyond in your customer service is to start calling new customers when they make a purchase from your site. The goal of your call isn’t to sell your customer something else or convince them to upgrade what they bought. Instead, you want to use this call to thank them for their purchase.

Offer Help

After you thank your customer, ask if they need any help. Make sure they were able to download the product they bought. If they weren’t able to access the product, help them do that right away. You may have to send another login link, explain how to save a product, or guide them into finding where their downloads are stored on their device.

Keep It Quick

Since your call is unsolicited, be mindful of how long you keep your new customer on the phone. A short window to aim for is around five minutes. If a customer needs help or points out a problem, then your call might last longer. But as a general rule, you want to keep your call quick.

Let Your Virtual Assistant Call

If you get a sudden influx of new customers, you may not be able to handle all of the follow up calls yourself. In this case, it can be helpful to outsource these chats to a virtual assistant that you trust. You can even create a brief script if you want to. Something simple usually works best. Your VA might say, “Hi, I’m Jodie and I handle tech support for Solopreneur Services, LLC. I wanted to thank you for your recent purchase of ABC product. Were you able to download it successfully and use it?”

Your virtual assistant should also use this opportunity to share a phone number or email address where customers can reach support if they need it later on. Little touches like that may not seem like much at first but they make customers view your brand in a positive way.

Using Postcards and Send Out Cards

You can add a personal touch to your customer service when you use postcards or greeting cards to reach out to your customers. They make your customers feel valued and in a world that’s increasingly digital, it makes your brand stand out when you send a card or gift through the postal system.

Look for One of A Kind Cards

If you’ll be sending a card, make it something special. Skip the cheap, blank notecards and don’t go for bland or boring. You want to send a card that your customers will pin to their bulletin board or share on social media. You want a memorable card. One place where you can find original cards that are unique is Etsy.

Send Out Cards

SendOutCards is a website where you can select a greeting card you like and have it sent to your new customers. It works similar to stock photo sites in that you buy credits for a certain amount of money. You use your credits to buy cards and upload your signature so it looks like you signed the card yourself.

Send Out Cards will let you keep a database of contacts so you can send birthday cards to your customers. But it’s not just for birthdays—there are plenty of holiday themed cards to choose from, too. This means that whether your clients celebrate Christmas, Kwanzaa, or Hanukkah, you’re sure to find a card that’s right for them.

Use Reminders to Make Personal Connections

Your new client just mentioned she’s expecting a little one in six months. Pause to add this info to your calendar and set a reminder ahead of time. You can put down something simple like, “Jane’s baby is due in June. Send a card.”

Sending out cards to your clients is a small personal touch that will delight them. It shows that you care not only about their business but about their lives, too. When your customers feel like you care, it makes them excited to work with you.

Invite Participation: Surveys, Suggestions, Testimonials & Case Studies

An important part of going above and beyond with your customer service is learning how to listen to your customers. When you know how to listen, you’ll begin to hear about what they really want and need from your brand. Getting your customers to talk isn’t as hard as you think. Use the ideas below for inspiration.

Surveys

You want to send out a survey to your customers at least once a year. This allows you to track the growth of your industry, predict trends before they become hot, and see gaps in your niche that no one else is filling.

Case Studies

Set up a form on your website with questions that can help you write a case study. Start by asking for some basic information from your customers. Ask their names, ages, marital status and location. Details like these help you set the stage when you write your case study later.
Then go deeper by asking customers to describe their life before trying your product or service. What was their business, marriage, or life like prior to your brand? Were they happy? What was bugging them?

Ask your customers how their lives have changed since they implemented your product. Did they get out of debt thanks to your financial success product? Did they finally have enough for that dream vacation they always wanted thanks to your work at home product?
Don’t forget to ask for a picture of your customer. Your case study will interest more people if you include your customer’s picture along with it.

Testimonials

Case studies tend to be longer and more in-depth than testimonials. Both are a good way to generate interest in your product or service. But due to the short nature of testimonials, it’s easier to gather these from customers than it is case studies.

Make a testimonial form on your website. Ask open-ended questions that encourage more than simple ‘yes or no’ answers. For example, ask customers what their biggest fear was before they bought your product. Ask them why they chose you over a competitor or what other products they’ve tried previously.

Make It Beautiful

When a customer gives you a testimonial or provides a case study, turn it into a beautiful image. At the bottom of your image, make sure to include your website address. Then share the image on your blog, in your social media circles, and with your mailing list.
Your customer will be so proud to be featured that they’ll share it, too. This exposes your brand to even more potential customers and can help you grow your business in new ways.

Customers are eager to share their opinions with you when you give them the opportunity. Offering feedback forms like surveys and case studies show your customers that you care about what they want.

When your customer service goes above and beyond, they’re going to sit up and take notice. The more you provide remarkable service and serve them, the more they’re going to be likely to buzz about it! They’re going to want to share with others about the thoughtful card or gift you sent them for a special occasion.

The popularity of Facebook Live proves that viewers love interacting with their favorite celebrities and brands in real time. That’s good news if you’re an online business owner who wants to leverage livestreaming to build a bigger platform.

Here are four entrepreneurs using Facebook Live to boost their businesses and grow their communities in exciting ways…

Low Carb Traveler

Lynn Terry built a following as the Low Carb Traveler. She began blogging as a way to share her progress on her low carb journey. Now, she helps her readers learn to eat low carb so they can achieve their fitness goals.

Lynn uses Facebook Live and Instagram Live to show off her low carb snacks. She also unboxes low carb products so her fans can see the food for themselves. This drives a lot of engagement which in turn grows her brand. You can find her business page on Facebook: @LowCarbTraveler.

Live Video Lab

Monique Johnson is a Live Streaming Strategist. She spends her time teaching businesses and brands how to use Facebook Live and Snapchat. But she goes above and beyond that, showing her customers how to earn more profits with the power of livestreaming.

She founded Live Video Lab where she broadcasts from live in-person events, and interviews others. She also shares livestreaming tips and teaches a Live Authority class. You can find her business page on Facebook: @MoniqueOJohnsonLive.

Loren Michaels Harris

Loren Michaels Harris is a motivational speaker and author. He’s also a mentor and coach. His message is about overcoming obstacles to create the life you truly want.

He’s often on Facebook doing Daily Bathrobe Moments early in the morning. He livestreams while sipping coffee and sharing inspirational thoughts for the day. His broadcasts prove you don’t have to be fancy to be live on a regular basis. You can find Loren’s business page on Facebook: @LorenMichaelsHarris.

Laptop Lifestyle Blogger

Angela Wills is the Laptop Lifestyle Blogger. She started out as a virtual assistant before becoming an online business coach. Now, she’s passionate about helping women work from home so they can live life on their terms.

She uses Facebook Live to grow her Laptop Lifestyle Business Club. She broadcasts online challenges and other events that encourage her community and build her business club. You can find Angela’s business page on Facebook: @Angela Wills – The Laptop Lifestyle Blogger.

Just like these entrepreneurs, you can harness the power of livestreaming for your online business. Whether you’re unboxing products, sharing inspirational thoughts, or challenging your community, don’t be afraid to give Facebook Live a try!

And if you need help developing your message to share or Facebook Live initimidates you and you need to stretch yourself to do it, I have two resources for you to check out:

• Banner Message Training – this will help you develop your banner message. A banner message conveys your STAND and makes an INVITATION to your community.
• Stretch Yourself Challenge (self-study) – ran as a group challenge once a year (we’re finishing up the 9th one now!), you can pick up the self-study guide and work through the different challenges at your own pace or just pick one and focus on that one.

Facebook Live is a powerful way to grow your community. But it can be a bit intimidating and even a little scary to broadcast your very own livestream. You worry you don’t know what to say or you feel frustrated and unsure of which topics to cover. If that describes you, here are a few ideas to get you started…

Tell a Story or Share an Experience

Stories are an easy way to start your livestream. Tell a story about a customer service experience you had, talk about your favorite aunt who inspired you to start your own business, or explain how you came to be in your current career.

Announce New Products or Services

Use Facebook Live to share about your new product or service. Not only will your existing customers appreciate hearing the news, but you may also get viewers who turn into customers after learning about your latest offering.

Run a Book Club or Bible Study

Pick a book and do one livestream for each chapter. During your broadcast, share a few thoughts on the chapter and how it’s impacting you. If you’re not sure what to say, look in the back of the book for a discussion guide or check the publisher’s website for an easy-to-use guide.

Thank Someone

Take a moment to publicly thank someone. This could be someone you’re close to like your sister or your mom. But it could also be a friend or mentor who guided you through a difficult time.

Do a Quick Tips Post

Come up with three quick tips you could share with your audience that relate to a niche you serve. For example, if you’re in personal finance, you could share 3 quick tips for understanding your credit score.

Give a Testimonial

If you had a company or business go above and beyond to help you out, then livestream a quick testimonial. Explain what the situation was and how the brand did right by you. When you’re done, tag the business and let them know you’re sharing a positive experience.

Interview Someone Else

You can use a tool like BeLive to interview guests on your livestream. Pick interviewees who are comfortable on camera and have valuable content to share with your viewers.

Do a Tutorial for Your Community

Think about a topic you get asked about a lot and use your Facebook Live to create a tutorial. For example, if you’re in the beauty niche and you get questions about how to create flawless eyebrows, turn that into a broadcast. Explain step by step what you’re doing and why you’re doing.

Regardless of what you do on your Facebook Live video, be sure to pay attention to the comments. User engagement will boost your rankings on Facebook leading to even more views and shares. Happy streaming!

And if you’re still feeling a little intimated by Facebook Live, check out the Stretch Yourself Challenge self-study guide. One of the challenges you can pick and focus on is…well, Facebook Lives 😉